Alberta Liberal MLA David Swann released the following statement on Project Red Ribbon:
“Project Red Ribbon was launched thirty years ago to raise awareness about the risks and consequences of impaired driving. The campaign was timed to coincide with the beginning of the holiday season, when plentiful parties and celebrations dramatically raise the risk of deaths and injuries that are all the more tragic for being so, so preventable.
“This thirtieth anniversary takes on special significance when we consider that we are on the verge of a major change in law: the upcoming legalization of cannabis, a drug that poses a new danger to those on the road. As cannabis becomes readily available, Albertans must know that driving while high is not consequence-free, and an accident while impaired can be just as deadly whether the driver is under the effects of alcohol, cannabis, or both together.
“Ultimately the Red Ribbon campaign reminds us that the most effective way to reduce tragedies from impaired driving is through urging those around us to take personal responsibility for their decisions. As we all know, “friends don’t let friends drive drunk.”
“We wear red ribbons to remind ourselves and others that choosing to drive impaired is choosing to put lives at risk. I join with my colleagues in the Legislature in wearing a red ribbon, to commit to driving sober and call on others to do the same.”